TY  - BOOK
AU  - Arens,William F.
AU  - Schaefer,David H.
AU  - Weigold,Michael F.
TI  - Advertising
SN  - 9780078028960 (paperback)
U1  - 659.1 
PY  - 2015///]
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Advertising
N1  - Includes bibliographical references (pages 418-432) and index
ER  -