Hair, Joseph F.,  Jr.,  1944- <br/><br/>
Marketing research :  a practical approach for the new Millennium / 
Joseph F. Hair, Jr., Robert P. Bush and David J. Ortinau 
 - International edition. 
 - xxii, 682 pages :  colour illustrations ;  25 cm +  1 CD-ROM (4 3/4 in.) + 1 videocassette (1/2 in.) + 5 computer disks (3 1/2 in.) 
 - McGraw-Hill marketing & advertising series .
<br/><br/> 1 CD-ROM : PowerPoint presentation : Marketing research : a practical approach for the new millenium, by Joseph Hair, Robert Bush, David Ortinau. Prepared by Kellye K.Brooks. ISBN 0072895004  1 videocassette :  Marketing research : a practical approach for the new millenium,  by Joseph Hair, Robert Bush, David Ortinau. ISBN : 0072894989.  5 computer disk (3 1/2 in.) : Computest : Marketing research : a practical approach for the new millenium,  by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072895012  Accompanied by Backyard Burger Data Set (3.50 in.) : Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072356502  Accompanied by electronic optical disc (4 3/4in.) : Marketing research  : SPSS Student version 9.0 for windows. by Hair, Bush, Ortinau. ISBN 007236324X  Instructor's resource manual to accompany :  Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072894962.  Test bank to accompany :  Marketing research : a practical approach for the new millenium, 1/e by Joseph Hair, Robert Bush, David Ortinau. ISBN 0072894970.  Includes index. 
<br/><br/><br/>System requirements for diskette: IBM-PC or compatible and SPSS version 9.0 or higher. 
<br/><br/><label>ISBN: </label>0071164766 (International edition) 0072377925 (package) 0256195552 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / HAI