TY  - BOOK
AU  - Nettleton,David
TI  - Commercial data mining: processing, analysis and modeling for predictive analytics projects 
T2  - The Savvy manager's guides
SN  - 9780124166585 (electronic bk.)
U1  - 006.312 23
PY  - 2014///
CY  - Amsterdam
PB  - Morgan Kaufmann
KW  - Data mining
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://www.sciencedirect.com/science/book/9780124166028
ER  -