Jugenheimer, Donald W. <br/><br/>
Advertising and public relations research / 
Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry Hudson. 
 - Second edition. 
 - viii, 367 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780765636065 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research.<br/>Public relations--Research.
<br/><br/><label>Dewey Class. No.: </label>659.072  / JUG 2015