TY  - BOOK
AU  - Jugenheimer,Donald W.
AU  - Kelley,Larry D.
AU  - Hudson,Jerry C.
AU  - Bradley,Samuel D.
TI  - Advertising and public relations research
SN  - 9780765636065 (paperback)
U1  - 659.072 
PY  - 2015///
CY  - London, New York
PB  - Routledge
KW  - Advertising
KW  - Research
KW  - Public relations
N1  - Includes index
ER  -