Mothersbaugh, David L. <br/><br/>
Consumer behavior :  building marketing strategy / 
David L. Mothersbaugh, Del I. Hawkins ; contributing authors, Linda L. Mothersbaugh, Gail Tom. 
 - Thirteenth edition. 
 - xxiv, 786 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781259232541 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83420973  / MOT 2016