TY  - BOOK
AU  - Mothersbaugh,David L.
AU  - Hawkins,Del I.
AU  - Mothersbaugh,Linda L.
AU  - Tom,Gail
TI  - Consumer behavior: building marketing strategy 
SN  - 9781259232541 (hardback)
U1  - 658.83420973 
PY  - 2016///]
CY  - New York, N.Y
PB  - McGraw-Hill Education
KW  - Consumer behavior
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -