Hooley, Graham J., <br/><br/>
Marketing strategy & competitive positioning / 
Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd. 
 - Sixth edition. 
 - xv, 569 pages :  illustrations (colour) ;  27 cm 
<br/><br/> Previous edition: 2012. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292017310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Business planning.<br/>Target marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / HOO 2017