TY  - BOOK
AU  - Hooley,Graham J.
AU  - Piercy,Nigel
AU  - Nicoulaud,Brigitte
AU  - Rudd,John M.
TI  - Marketing strategy & competitive positioning
SN  - 9781292017310
U1  - 658.802 
PY  - 2017///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing
KW  - Management
KW  - Business planning
KW  - Target marketing
N1  - Previous edition: 2012; Includes bibliographical references and index
ER  -