TY  - BOOK
AU  - Gillan,Jennifer
TI  - Television brandcasting: the return of the content-promotion hybrid 
SN  - 9781135020620
U1  - 384.550973 23
PY  - 2015///
CY  - New York, London
PB  - Routledge
KW  - Television broadcasting
KW  - United States
KW  - Branding (Marketing)
KW  - Technological innovations
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=909583
ER  -