TY  - BOOK
AU  - Chitty,William
AU  - Luck,Edwina
AU  - Barker,Nigel
AU  - Valos,Michael
AU  - Shimp,Terence A.
TI  - Integrated marketing communications
SN  - 9780170254304 (paperback)
U1  - 658.802 
PY  - 2015///]
CY  - South Melbourne, Victoria
PB  - Cengage Learning Australia Pty Limited
KW  - Communication in marketing
KW  - Pacific Area
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -