TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9781292092485 (paperback)
U1  - 658.8 
PY  - 2016///
CY  - Harlow, Essex
PB  - Pearson Education Limited
KW  - Marketing
KW  - Management
KW  - Planning
N1  - Includes bibliographical references and index
ER  -