Moriarty, Sandra E.
Advertising & IMC : principles & practice /
Advertising and IMC Advertising & integrated marketing communication
Sandra Moriarty, Nancy Mitchell, William Wells.
- Ninth edition. Global edition.
- 685 pages : illustrations (chiefly colour) ; 28 cm
Includes bibliographical references and index.
9780273752929 (paperback)
Advertising.
Communication in marketing.
659.1 / ADV 2012