Chisnall, Peter Michael. <br/><br/>
Marketing :  a behavioural analysis / 
Peter M. Chisnall 
 - 2nd ed. 
 - Maidenhead, England :  McGraw-Hill Book Co. Europe,  1985 
 - viii, 328 p. ;  25 cm. 
 - The McGraw-Hill marketing series .
<br/><br/><label>ISBN: </label>0070841500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.<br/>Marketing.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CHI