TY  - BOOK
AU  - Chisnall,Peter Michael
TI  - Marketing: a behavioural analysis 
T2  - The McGraw-Hill marketing series
SN  - 0070841500
U1  - 658.8342 
PY  - 1985///
CY  - Maidenhead, England
PB  - McGraw-Hill Book Co. Europe
KW  - Consumers
KW  - Marketing
KW  - Motivation research (Marketing)
ER  -