Piercy, Nigel Market-led strategic change transforming the process of going to market / [electronic resource] : Nigel F. Piercy. - 4th ed. - Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009. - 1 online resource (xix, 551 p.) : col. ill. Previous ed.: 2002. Includes bibliographical references and index. ISBN: 9780080949475 (ebk.) 0080949479 (ebk.) Subjects--Topical Terms: Marketing.Strategic planning. Index Terms--Genre/Form: Electronic books. Dewey Class. No.: 658.8