Branded nation : the marketing of megachurch, college, inc., and museumworld /
James B. Twitchell.
- New York : Simon & Schuster, 2004.
- 327 p. : ill. ; 22 cm.
Includes bibliographical references (p. 303-313) and index.
0743243471 (pbk.) 9780743243476 (pbk.)
Brand name products--Marketing.--United States Brand name products--Social aspects--United States. Church marketing--United States. Education--Marketing. Museums--Marketing.