TY  - BOOK
AU  - Twitchell,James B.
TI  - Branded nation: the marketing of megachurch, college, inc., and museumworld 
SN  - 0743243471 (pbk.)
U1  - 658.827 
PY  - 2004///
CY  - New York
PB  - Simon & Schuster
KW  - Brand name products
KW  - United States
KW  - Marketing
KW  - Social aspects
KW  - Church marketing
KW  - Education
KW  - Museums
N1  - Includes bibliographical references (p. 303-313) and index
ER  -