TY - BOOK AU - Reidenbach,R.Eric TI - Listening to the voice of the market: how to increase market share and satisfy current customers SN - 9781420093308 (hbk.) U1 - 658.83 PY - 2010/// CY - Boca Raton PB - CRC Press KW - Marketing research KW - Consumer satisfaction N1 - "A Productivity Press book."; Includes bibliographical references and index ER -