TY  - BOOK
AU  - Hollander,Stanley C.
AU  - Germain,Richard
TI  - Was there a Pepsi generation before Pepsi discovered it ?: youth-based segmentation in marketing 
SN  - 0844234567
U1  - 658.83 
PY  - 1992///
CY  - Ill.
PB  - NTC Business Books in Association with the American Marketing Association
KW  - Market segmentation
KW  - Young consumers
ER  -