Michaelson, Gerald A. Sun Tzu strategies for selling : how to use The art of war to build lifelong customer relationships / Strategies for selling Gerald A. Michaelson with Steven M. Michaelson. - New York : McGraw-Hill, c2004. - x, 230 p. ; 23 cm. Includes index. ISBN: 0071427309 (pbk) Subjects--Topical Terms: Selling. Dewey Class. No.: 658.85 / MIC