Shoemaker, Stowe. <br/><br/>
Marketing leadership in hospitality and tourism :  strategies and tactics for competitive advantage / 
Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Pearson,  c2007. 
 - xxv, 662 p. :  col. ill., col. maps ;  28 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Lewis's name appears first on the earlier edition.  Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131182404 (pbk.) 0132300907 (CD-ROM) 9780131182400 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Hospitality industry.<br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.940688  / SHO