TY  - BOOK
AU  - Shoemaker,Stowe
AU  - Lewis,Robert C.
AU  - Yesawich,Peter Charles
AU  - Lewis,Robert C.
TI  - Marketing leadership in hospitality and tourism: strategies and tactics for competitive advantage 
SN  - 0131182404 (pbk.)
U1  - 647.940688 
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - Lewis's name appears first on the earlier edition; Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000; Includes bibliographical references and indexes
ER  -