Digital video recorders : DVRs changing TV and advertising forever /
Jimmy Schaeffler.
- Amsterdam : Focal Press/Elsevier, c2009.
- xx, 289 p. : ill. ; 23 cm.
- NAB executive technology briefings .
- NAB executive technology briefings .
Includes bibliographical references and index.
An overview of digital video recorders -- What is a DVR? -- The business of DVRs -- DVR uses and applications -- Business models -- Customers : how to choose a DVR? -- International DVR growth -- The future of DVRs -- Appendix A: Glossary -- Appendix B: Companies driving global DVR -- Appendix C: Audience insight : U.S. DVR penetration and usage (courtesy Nielsen).