TY  - BOOK
AU  - Schaeffler,Jimmy
TI  - Digital video recorders: DVRs changing TV and advertising forever 
T2  - NAB executive technology briefings
SN  - 024081116X (pbk.)
U1  - 621.38833 
PY  - 2009///
CY  - Amsterdam
PB  - Focal Press/Elsevier
KW  - Digital video tape recorders
N1  - Includes bibliographical references and index; An overview of digital video recorders -- What is a DVR? -- The business of DVRs -- DVR uses and applications -- Business models -- Customers : how to choose a DVR? -- International DVR growth -- The future of DVRs -- Appendix A: Glossary -- Appendix B: Companies driving global DVR -- Appendix C: Audience insight : U.S. DVR penetration and usage (courtesy Nielsen)
ER  -