TY  - ADVS
AU  - Henderson,Hazel
AU  - Lonergan,Ellyne
AU  - Sethi,Simran
AU  - Campbell,Andrea
ED  - Ethical Markets Media
ED  - Films for the Humanities & Sciences (Firm)
TI  - Fair trade, ethical trade
SN  - NO ISBN
U1  - 338.927 
PY  - 2007///
CY  - Princeton, NJ
PB  - Films for the Humanities & Sciences
KW  - Free trade
KW  - Moral and ethical aspects
KW  - Competition, Unfair
KW  - International trade
KW  - Social responsibility of business
KW  - Quality of life
KW  - Business ethics
N1  - Director, Andrea Campbell; Host, Simran Sethi; Originally produced as an episode of the television series Ethical Markets in 2005
N2  - Archaic models of global commerce assume that all parties will benefit equally from free trade. But well-documented exploitation of workers in the developing world has convinced many experts of the need for stronger fair trade practices. This program reports on the efforts of socially concerned entrepreneurs and leaders to safeguard the interests of foreign farmers, producers, and laborers. Bob Stiller, president and founder of Green Mountain Coffee Roasters, explains why his company has earned a place on the Business Ethics magazine "100 Best Corporate Citizens" list; Neal Kearney, chief of the ITGLWF, debunks myths of slim profit margins in the garment industry; and Paul Rice, CEO of TransFair USA, describes his group's fair trade certification process.
ER  -