TY  - BOOK
AU  - Kotler,Philip
AU  - Brown,Linden
AU  - Adam,Stewart
AU  - Burton,Suzan
TI  - Marketing
SN  - 0733975771 (hbk.)
U1  - 658.8 
PY  - 2007///
CY  - Frenchs Forest, N.S.W.
PB  - Pearson Education Australia
KW  - Marketing
N1  - Includes bibliographical references and index; 1. Understanding the marketing process and strategic planning -- 2. Market analysis, targeting and positioning -- 3. Working with the extended marketing mix -- 4. Extending the marketing management
ER  -