Dalrymple, Douglas J. <br/><br/>
Marketing management :  strategy and cases / 
Douglas J. Dalrymple, Leonard J. Parsons 
 - 5th ed., Int ed. 
 - N.Y. :  John Wiley,  c1990 
 - xiii, 958 p. ;  24 cm. 
 - Wiley series in management .
<br/><br/><label>ISBN: </label>0471521930 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAL