Marketing challenges :  cases exercises / 
Christopher H. Lovelock, Charles B. Weinberg 
 - 3rd ed., Int ed. 
 - N.Y. ;  Singapore :  McGraw-Hill ;  McGraw-Hill Book Co.,  1993 
 - xxxix, 628 p. ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Optional personal computer software by Robert E. Kinder, John D. Claxton 
<br/><br/><label>ISBN: </label>0071125132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing--Problems, exercises, etc.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR