TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Weinberg,Charles B.
TI  - Marketing challenges: cases exercises 
T2  - McGraw-Hill series in marketing
SN  - 0071125132
U1  - 658.8 
PY  - 1993///
CY  - N.Y., Singapore
PB  - McGraw-Hill, McGraw-Hill Book Co.
KW  - Marketing
KW  - Case studies
KW  - Problems, exercises, etc
N1  - Optional personal computer software by Robert E. Kinder, John D. Claxton
ER  -