Essentials of marketing : a global-managerial approach /
William D. Perreault, Jr., E. Jerome McCarthy.
- 8th ed.
- Boston, MA : Irwin/McGraw-Hill, c2000.
- xxvii, 592 p. ; 28 cm.
- The Irwin/McGraw-Hill series in marketing .
- Irwin/McGraw-Hill series in marketing. .
4 computer disk (3 1/2 in.) : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 0072894881 4 computer disk (3 1/2 in.) : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 0072894903 Applications in basic marketing : clippings from the popular business press, 1999-2000 ed. / William D. Perreault, Jr. and E. Jerome McCarthy (227 p. ; 25cm.), c2000. ISBN 0075610299. Includes 1 computer laser optical disc (4 3/4 in.) : Multimedia business library. Comprehensive ed. ISBN 025622837X Applications in basic marketing : clippings from the popular business press, 2002-2003 ed. / William D. Perreault, Jr. and E. Jerome McCarthy (214 p. ; 26cm.), c2003. ISBN 0072557982 Includes 1 laser optical disc (4 3/4 in.) : Student's resource CD-ROM to accompany Essentials of Marketing : a global managerial approach. 8th ed. cThe McGraw Hill Companies, 2000. ISBN 0072297085 / 0072894938 Instructor's manual to accompany : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 00072894849. Learning aid for use with to accompany : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 0072894830. Manual of tests to accompany essentials of marketing : global-managerial approach by William D. Perreault, Jr., E. Jerome McCarthy. 8th ed. ISBN : 0072894941