TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a global-managerial approach 
T2  - The Irwin/McGraw-Hill series in marketing
SN  - 0071179089 (Int. ed.)
U1  - 658.8 
PY  - 2000///
CY  - Boston, MA
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - 4 computer disk (3 1/2 in.) : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 0072894881; 4 computer disk (3 1/2 in.) : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 0072894903; Applications in basic marketing : clippings from the popular business press, 1999-2000 ed. / William D. Perreault, Jr. and E. Jerome McCarthy (227 p. ; 25cm.), c2000. ISBN 0075610299. Includes 1 computer laser optical disc (4 3/4 in.) : Multimedia business library. Comprehensive ed. ISBN 025622837X; Applications in basic marketing : clippings from the popular business press, 2002-2003 ed. / William D. Perreault, Jr. and E. Jerome McCarthy (214 p. ; 26cm.), c2003. ISBN 0072557982; Includes 1 laser optical disc (4 3/4 in.) : Student's resource CD-ROM to accompany Essentials of Marketing : a global managerial approach. 8th ed. cThe McGraw Hill Companies, 2000.  ISBN 0072297085 / 0072894938; Instructor's manual to accompany : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 00072894849; Learning aid for use with to accompany : Essentials of marketing. by William D. Perreault, Jr., E. Jerome McCarthy. ISBN : 0072894830; Manual of tests to accompany essentials of marketing : global-managerial approach by William D. Perreault, Jr., E. Jerome McCarthy. 8th ed. ISBN : 0072894941
ER  -