Consumer behaviour / Leon Schiffman... [et al.]. - 2nd ed. - Frenchs Forest, N.S.W. : Prentice Hall, c2001. - xiii, 665 p. : ill. ; 25 cm.

Includes bibliographical references and index.

0724804277 (pbk)


Consumer behavior
Motivation research (Marketing)

658.8342 / CON