Adams, Richard <br/><br/>
www.advertising / 
Richard Adams ; series consultant Alastair Campbell. 
 - London :  Cassell Illustrated,  c2003. 
 - 192 p. :  col. ill. ;  24 cm. 
 - Design directories .
<br/><br/> Cover subtitle: Advertising and marketing on the world wide web.  Includes index. 
<br/><br/>Web ads : pros and cons -- Design features -- Tools of the trade -- Reacting to the market -- Branded content -- Showcase -- Reference 
<br/><br/><label>ISBN: </label>1844030369 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.
<br/><br/><label>Dewey Class. No.: </label>659.14  / ADA