TY  - BOOK
AU  - Adams,Richard
TI  - www.advertising
SN  - 1844030369 (hbk.)
U1  - 659.14 
PY  - 2003///
CY  - London
PB  - Cassell Illustrated
KW  - Internet advertising
N1  - Cover subtitle: Advertising and marketing on the world wide web; Includes index; Web ads : pros and cons -- Design features -- Tools of the trade -- Reacting to the market -- Branded content -- Showcase -- Reference
ER  -