Rosenzweig, Philip M.,  1955- <br/><br/>
The halo effect ... and the eight other business delusions that deceive managers / 
Phil Rosenzweig. 
 - New York :  Free Press,  2009, c2007. 
 - xx, 232 p. ;  21 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. How little we know. 2. The story of Cisco. 3. Up and down with ABB. 4.  Halos all around us. 5. Research to the rescue? 6. Searching for stars, finding halos. 7. Delusions piled high and deep. 8. Stories, science, and the schizophrenic tour de force. 9. The mother of all business questions, take two. 10. Managing without coconut headsets. 
<br/><br/><label>ISBN: </label>9780743291262 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management--Philosophy.<br/>Business enterprises--Public opinion.<br/>Fallacies (Logic)<br/>Success in business.
<br/><br/><label>Dewey Class. No.: </label>658  / ROS 2009