TY  - BOOK
AU  - Well,William
AU  - Burnett,John
AU  - Moriarly,Sandra
TI  - Advertising: principles and practice 
SN  - 0133152197
U1  - 659.1 
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall International
KW  - Advertising
ER  -