TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson, Jerry Corrie.
TI  - Understanding consumer behaviour
SN  - 0256122784
U1  - 658.8342 
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Consumer behavior
KW  - United States
KW  - Case studies
ER  -