Rice, Chris. <br/><br/>
Consumers behaviour :  behavioural aspects of marketing / 
Chris Rice. 
 - Singapore :  Butterworth-Heinemam Asia,  1993. 
 - viii, 414 p. ;  23 cm. 
 - The marketing series: student .
<br/><br/> Published on behalf of the chartered Institute of Marketing. Reprinted in Singapore, 1994 
<br/><br/><label>ISBN: </label>0750617829 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / RIC