TY  - BOOK
AU  - Rice,Chris
TI  - Consumers behaviour: behavioural aspects of marketing 
T2  - The marketing series: student
SN  - 0750617829
U1  - 658.8342 
PY  - 1993///
CY  - Singapore
PB  - Butterworth-Heinemam Asia
KW  - Consumer behaviour
N1  - Published on behalf of the chartered Institute of Marketing. Reprinted in Singapore, 1994
ER  -