Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin, Robert A. Peterson 
 - 7th ed. 
 - Engewood Cliffs , N.J. :  Prentice Hall ,  1995 
 - xii , 738 p. ;  27 cm. 
<br/><br/><label>ISBN: </label>0205161707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case studies.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802  / KER