Boudreaux, Chris.

The most powerful brand on earth : how to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media / Chris Boudreaux and Susan F. Emerick. - xviii, 215 pages : illustrations ; 24 cm

Includes bibliographical references and index.

9780133115390 (hardback) 0133115399 (hardback)


Employee empowerment.
Business communication.
Social media.
Organizational effectiveness.
Industrial management.

658.314 / BOU 2014