Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong, Lloyd Harris, Nigel F. Piercy. 
 - 6th European edition. 
 - xxx, 683 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273742975 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT 2013