Neal, Cathy M. <br/><br/>
Consumer behaviour :  implications for marketing strategy / 
Cathy Neal, Pascale Quester, Del Hawkins 
 - 2nd ed. 
 - Sydney :  McGraw-Hill Book Co. Australia,  c1999 
 - xiv, ca. 800 p. ;  25 cm. 
<br/><br/><label>ISBN: </label>0074705903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Australia--Case studies.<br/>Consumer behavior--Australia.<br/>Consumer behavior--New Zealand--Case studies.<br/>Consumer behavior--New Zealand.<br/>Market surveys--Australia--Case studies.<br/>Market surveys--Australia.<br/>Market surveys--New Zealand--Case studies.<br/>Market surveys--New Zealand.
<br/><br/><label>Dewey Class. No.: </label>658.83420994  / NEA