Nadeau, Raymond. <br/><br/>
Living brands :  collaboration + innovation = customer fascination / 
Raymond A. Nadeau. 
 - New York :  McGraw-Hill,  c2007. 
 - xxx, 302 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [287]-288) and index. 
<br/><br/><label>ISBN: </label>0071466142 (alk. paper) 9780071466141 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Advertising--Brand name products.
<br/><br/><label>Dewey Class. No.: </label>658.827  / NAD