TY  - BOOK
AU  - Nadeau,Raymond
TI  - Living brands: collaboration + innovation = customer fascination 
SN  - 0071466142 (alk. paper)
U1  - 658.827 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - Brand name products
KW  - Advertising
N1  - Includes bibliographical references (p. [287]-288) and index
ER  -