Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp. 
 - 8th ed. 
 - [Mason, OH] :  South-Western/Cengage Learning,  c2010. 
 - xx, 668 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324665318 (pbk. : int. ed.) 9780324665314 (pbk. : int. ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.82  / SHI