Bovée, Courtland L. <br/><br/>
Marketing / 
Courtland L. Bovee, Michael J. Houston, John V. Thill 
 - 2nd ed., Int. ed. 
 - N.Y. :  McGraw - Hill,  c1995. 
 - xxiv, 721 p. ;  28 cm. 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0071138501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOV