TY  - BOOK
AU  - Testerman,Joshua O.
AU  - Dowling,Paul J.
AU  - Kuegler,Thomas J.
TI  - Web advertising and marketing
SN  - 0761503838
U1  - 025.04 
PY  - 1996///?]
CY  - Rocklin, Calif.
PB  - Prima Publishing
KW  - World Wide Web (Information retrieval system) -
KW  - Marketing
KW  - World Wide Web
ER  -