Smith, P. R.  1957- <br/><br/>
Marketing communications :  an integrated approach / 
P. R. Smith 
 - London :  Kogan Page,  1995 printing 
 - 403 p. ;  24 cm. 
<br/><br/> Reprinted with revisions in 1995 
<br/><br/><label>ISBN: </label>0749407751 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing literature.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SMI